Facebook Analysis

Facebook has risen to the 2nd most visited website in the world in recent years, with the ability to socialise with friends through status updates and noting your interests in media being a significant feature through pages. It has now became the norm for musicians, bands and celebrities alike to have their own page promoting them regardless of genre or target audience, as the more likes the page has the more people you will reach out to. Even people who don't like the page will see the content through their Facebook friends sharing it, and advertising the band even further and forming new opportunities to gain more fans.

Linkin Park have too got their own Facebook page, which is operated similarly to their Twitter account. 

They have 60 million likes, which is significantly more people that are viewing their content than the Twitter account which has just under 4 million followers.

They post often, promoting their latest music releases as well as shows/media appearances. They also post about their latest charity endeavours, which are likely to please fans which is evidence of them succeeded more with promoting their band through this Facebook account than the Twitter account. 

In regards to the style, Facebook pages have a house style and the same blue background for all their pages. which makes the cover photo the central area for bands to express their style. Linkin Park have used the same picture promoting their charity event performance that their Twitter account uses, while their profile picture is just the logo on a white background. While limited this is obviously the most they can do with the design, so our Facebook page will be similar in having a simple band logo as our profile picture and something eye catching for the cover photo. They also have the expected parts of a musician's Facebook page such as photos/information.

Overall I think this is an acceptable Facebook page from Linkin Park, with its easier layout and links to their other social media sits as well as where to buy their album standing out ahead of their Twitter account. Our band will follow a similar style and take inspiration from this for content and style for our own Facebook page.