Audience Profile

Our target audience will be similar to the audiences of the bands who influence ours and our musical style. First and foremost it will be people who are a similar age as us, which is 16-19 year olds. This is obviously the most logical solution as it is who we are most familiar with and can cater to the tastes of. We will target them by creating both a video that they can appreciate and find interesting to watch, as well as our fictional band being someone they can relate to as our actors will too be around the age of 16-19. While the bands that influence us stylistically such as Linkin Park and Avenged Sevenfold don't primarily target this age band, they make up the majority of their fanbase.

The interests of people we are targeting will mostly reflect our interests, which is mainly a broad taste in music and appreciative of all genres. There is more of a focus on the hard rock and metal genres culture-wise though, with a preference for black clothing, a casual laidback attitude (in contrast with the more extreme subculture of goth, who could be associated with our chosen genre of music too). Fast food is also a key interest of our target audience, and video games.

Their music consumption habits will be streaming services like Spotify and Deezer, as well as purchasing music on online marketplaces like iTunes. We assume music is a big part of their lives and they spend a lot of time talking about it, listening to it and attending concerts of many genres regularly.