The track itself...
This is a hip-hop track produced by J Cole himself, and the production is based around a looped sample from 'Mystic Brew' by Ronnie Foster. It has a laidback old feel, and the lyrics are based around Cole's encounter with his girlfriend and fits in with the narrative of the album of his skipping church to be with her. He raps about other subjects and uses the Adam and Eve metaphor consistently throughout.
It features other American rapper Kendrick Lamar but instead of contributing a verse he sings the song's hook and bridge later in the song. The last minute or so of the track features dialogue related to the narrative of the album which of course would be edited out so the song fits with our idea, with the explicit language being removed too.
The narrative idea...
My idea for the video would start with the skit that precedes this track with short visual accompaniment of the members of the church wondering where our protagonist 'Jermaine' is, and why he isn't there. It would be a gospel church but doesn't necessarily need black people there, as long as the costumes and dancing is still there to make it recognisable.
As the main song begins it would start with a birds eye shot of the protagonist lying in grass in the middle of nowhere, as if he just woke up there recently. His clothes would look ragged and he would seem very shaken in both how he moves his face and looks. This is quite similar to the video for 'The Scientist' by Coldplay.
The main narrative of the video would follow the protagonist navigating or at least trying to find a way home, with various serious and humourous obstacles. Kendrick Lamar's hook would feature another character acting as the physical conscious of Jermaine, only featuring at the hook and bridge. The only example I have thought of would be the emergence of a girl from water in a bikini, with possible intertextuality to the famous entrance of Honey Ryder in classic Bond film Dr. No, as the supporting character representing Jermaine's thoughts speaks Kendrick's soft hook into Jermaine's ear from behind him.
The performance idea...
A basic idea for the performance scenes would be in a dark empty hall (Knotty Ash Community Centre?) with the band playing along with the instrumental and the singer rapping the main verses and all of J Cole's parts. Kendrick's hook will be confined to the narrative scenes, maybe just the band shown playing on his part.
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