G-Mail

We thought that as a band we should have an e-mail address so we made a g-mail account.
Our g-mail is:
flineband@gmail.com

Progress Update

As a group we are making excellent progress in our project. After looking at the results to our questionnaire we took our plans for the music video and started the filming process. All that remains to be done is some performance section shots and the video will be ready to edit. All of the research into audiences and audience theory is done and all we need to do is produce a website for the band. We have a twitter page and our lyric storyboard has been put into use for our filming. We will also need to do a photoshoot during some of the filming.

Applying Audience Theory

The main concept of our music video surrounds a paranoid and distraught man and how his paranoia and aggressive personality troubles him in various social situations, such as a run in with a stranger. The video however has a positive ending with the future finally starting to look up for the protagonist.

We can apply many audience theories to this media text and the potential influence it can have on the audience, which we hope to positively apply correctly to the video leave an effect on our target audience.

Firstly, the hypodermic needle is based on the idea that us as the audience are passive, and we are 'injected' by the media with content. The meanings and signals behind each text are delivered to us all as equals, but the level of effect they have on us differs as we all respond differently. We (the audience) have no choice in how we interpret text and the media is always correct, which can lead to disbelief when faced with opposing information. It is usually considered negative effects and the bad influence a text can have, which can be applied to our video by people thinking it's fine to assault strangers in the street and emulate this behaviour.

The effects debate says how it is mostly negative effects that media texts have on people, so regulations have been brought in to prevent this such as classification. Our video, while dark natured, isn't violent or graphic enough to warrant a mature warning on the site it will be uploaded on (YouTube) and stays appropriate for all ages as part of our coursework.

Blumler and Katz's theory suggests you use the media text for your own gratification and take it the way you want, which we will apply to our audience by if they are going through similar situations to those portrayed in their life can still improve.

This is similar to the reception theory as the audience interprets the media text for themselves and their interpretations are based on their own experiences, whether it is the creator's original intention/message or not.

The theory that can be applied to our video the most is Blumler and Katz's, with no matter how bad things get they'll turn around.

Merchandise

When designing our band merchandise we decided to create a diverse range of colours to choose from. We designed t-shirts, hoodies and shoes. Most bands don't have band shoes so we thought we would be different. We also made multiple designs for our t-shirts and hoodies to give our audience a better choice.

This is a black hoodie designed simply with just the logo and a spiral.










We made a hoodie with just the band logo for people who want just the band logo on show and nothing to distract from this. This hoodie comes in blue and black editions.

This hoodie is red to match the shoes if you get them as well. This is my preferred hoodie design due to the guitar so you know that it is associated with music.













For the shoes we went with the well known brand of Nike to make people confident in the quality of our product. These shoes can be worn in all casual situations.









Here you can clearly see 'F LINE' in recognition of the band. These shoes are very stylish and would make a great addition to anyones collection.

These t-shirts are the same design as a couple of the hoodies to match. They're very simple which is what most people want.